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商品編號： 9-712-447 出版日期： 2012/04/12 作者姓名： Piskorski, Mikolaj Jan;Chen, David 商品類別： Other 商品規格： 24p 再版日期： 2013/03/15 地域： United States 產業： Credit cards;Online retail;Web services 個案年度： 2011 -
商品敘述：
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express'' own social platforms, and talks about American Express'' future plans in the realm of social strategy. It then presents students with two options related to Amex''s future options and asks them to pick one.
涵蓋領域：
Business to consumer;Competitive advantage;Finance
相關資料：
Case Teaching Note, (5-713-484), 21p, by Mikolaj Jan Piskorski
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